The epidemic of boredom has attacked nearly everything.
All the new things are boring these days. Innovation in all fields is now at record low levels. New scientific and technological devices may be impressive on a technical perspective, but for the average unimpressed consumer, they’re just more marketing nonsense.
They’ve even managed to make smartphones boring these days. The latest phones from Samsung, HTC, Apple, Nokia, LG, etc. may have new features and sky-high prices, but they offer astonishingly little in terms of actual benefits over older, cheaper handsets.
But what does this have to with magnetic writing, you ask? It’s because writing, by default, is boring. It’s not interactive like a video. It’s not even as interactive as audio. It’s the oldest and safest method of communication, but writing isn’t enough these days.
You could end up writing something which is useful for your readers, but most of them won’t even bother to fully read it.
Why? They’re bored. They need help to turn the page even because there is so much they can do, so many things demanding their attention. Market saturation? Yes. But we can still defeat boredom.
We can still make our writing magnetic by ensuring it isn’t boring first. To change the default condition of a piece of writing from boring to compelling, here are the things you should keep in mind for transformation: