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Tips and tricks to write effectively for web readers – Web Writing 101

You know that web writing is a lot different from print writing.

It’s because web readers are different from print readers.

Why is that, though? What makes web readers different?

Is it because they skim content before reading it (and many times they never read the full content)? Is it because they read headlines first to determine whether the content is any good? Is it because their attention spans are shorter than ever? Or is it a combination of all three?

If you said the last option, congratulations: you’re right.

The fact is: if you want your web writing to be effective web writing, you need to ensure that it follows all the correct requirements which web readers love. But what are they, anyway? Let’s see!
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The Need to Say More with Less – Concise Writing Tips

As attention spans keep getting shorter, tight writing becomes more and more important. In recent years, people have shown a tendency to ignore and scan any content which does not appear to be written tight. But what is tight writing? Tight writing is a matter of survival, says Copyblogger Associate Editor Jon Morrow. There is another name for it – concise writing. Writing which cannot be any shorter or longer.

But it takes some time to use concise writing to your advantage. Ideally, you want your work to have as many readers as possible to judge its work. If your writing isn’t concise, however, you may get some readers who like your work. The majority, however, will scan a sentence or two (this is especially typical online) and then run away to the hills, never to come back.

In contrast, if your writing is concise and interesting, these people will not scan or go away. They will read. Of course their reading it doesn’t guarantee your success, but it is one step closer all the same. If your writing subject matter interests the readers and if there is something for them in it, then people tend to stay and think. And, if it is great, possibly spread the word as well.

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