You know that web writing is a lot different from print writing.
It’s because web readers are different from print readers.
Why is that, though? What makes web readers different?
Is it because they skim content before reading it (and many times they never read the full content)? Is it because they read headlines first to determine whether the content is any good? Is it because their attention spans are shorter than ever? Or is it a combination of all three?
If you said the last option, congratulations: you’re right.
The fact is: if you want your web writing to be effective web writing, you need to ensure that it follows all the correct requirements which web readers love. But what are they, anyway? Let’s see!