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Tips and tricks to write effectively for web readers – Web Writing 101

You know that web writing is a lot different from print writing.

It’s because web readers are different from print readers.

Why is that, though? What makes web readers different?

Is it because they skim content before reading it (and many times they never read the full content)? Is it because they read headlines first to determine whether the content is any good? Is it because their attention spans are shorter than ever? Or is it a combination of all three?

If you said the last option, congratulations: you’re right.

The fact is: if you want your web writing to be effective web writing, you need to ensure that it follows all the correct requirements which web readers love. But what are they, anyway? Let’s see!
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Web Writing vs. Print Writing

Before the invention of the World Wide Web, there was only one kind of writing: print writing. All the writing that was done had been done on paper and its alternatives. But the computer changed that, and now we have two types of writing: web writing vs. print writing.

That is all fine, but the question that comes to our mind is: which of them is better, and which should I target?

As with all writing answers, the answer to the first question is: “there is no such thing as ‘better’ in most situations.”

And the answer to the second is: “it depends.”

Now, before you throw something at me, let me elaborate. (That’s what we do here, after all).

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