This is a guest article by Peter Lee. If you want to submit a guest article of your own be sure to read the guest article guidelines.
The simple truth is, your content may very well be the next best since sliced bread, but if you don’t have a strong headline that will get the readers to click on it and read the rest, you don’t really have anything. Yes, you have the finished article into which you have put your heart and soul, but if the end result is almost exactly the same as not having written anything at all, what’s the difference?
Why Are Headlines Such a Big Deal?
Now, this number varies from place to place, but on average, about 80% of the people will only read the headline, while the rest will take their time and read the actual content behind it. That is why a headline to your article is like a window to your shop. You don’t just want people to take a look at it and keep on walking. You want them to stop, peer through the glass to see what’s inside, and ultimately, come inside the store.