Technical Writing

This is a guest article by Indiana Lee. If you want to submit a guest article of your own, be sure to read the guest article guidelines.

As a freelance writer, you’re essentially a one-person business. It might not feel that way, especially if you’re just starting out. However, it’s essential to market yourself the right way so you can stand out against competitors. It’s estimated that there are over one billion freelancers across the globe, and the freelance writing market makes up about 204 million of that. Knowing how to market yourself will not only help you find a niche audience but will also build your portfolio and help you find consistent work.

Chances are, however, that you didn’t want to become a writer because you have great marketing skills. If you do, you’re already one step ahead. If not, it’s never too late to learn how to market yourself and your services.

Let’s look at a few ways you can effectively market yourself so you can grow your client base, further your career, and find success as a writer.

This is a guest article by Indiana Lee. If you want to submit a guest article of your own, be sure to read the guest article guidelines.

As a freelance writer, you are your own business. You have to wear a variety of hats, including marketing yourself to attract new customers. But, that’s only half the battle.

Like any business, one of your biggest goals should be not only to gain new customers but to retain your existing ones. When you’re a freelancer, it can give you a lot of comfort and peace of mind knowing that you’ll have consistent clients each month. It makes your job easier, you’ll be able to rely on a steady income, and you won’t have to constantly go fishing for new people.

The long-term success of your career largely depends on the customers you can keep. So, what can you do to retain clients with your writing services? Yes, it has a little to do with marketing. More importantly, however, it has a lot to do with educating yourself as much as possible.