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You are here: Home / Creative Writing Tips / Why Clarity Matters (In A Way You Don't Know About)

By Idrees Patel

Why Clarity Matters (In A Way You Don't Know About)

Imagine for a minute… a person has just arrived to your website. He/she knows what you’re talking about. He/she is an important customer. He/she has a relevant topic. He/she is interested in your content.

You may be all excited now; that now he/she’s going to do something you’d like him/her to do. You want it.

But the reality is harsh. Chances are, after looking at a couple of pages, the person will exit your site, never to return again. He/she was a potential customer, but he/she didn’t buy. He/she didn’t even look around to see if you had any freebies.

Why?

Because you weren’t making use of clarity.

Yes. Clarity. One of the most important things to consider whether you’re a copywriter, blogger, etc. Without this magic, nobody will be around your site. They’ll be miles away.

Why? Because they didn’t understand what you were talking about. They knew your topic, they knew your content, and they were interested in what you had to say on the topic. But when they actually read your articles, they found they weren’t understanding a word. You were either a fancy-nancy writer, a grammatical expert who followed all the rules, or just someone who got a degree in English Literature and was very fond of it.

Short, clear, easy-to-understand words and sentences is what clarity is all about. Clarity means that the readers actually understand what you’re saying rather than reading and getting hopelessly lost.

Which example do you prefer?

The event commenced on 18th February 2009. It terminated a decade later. The study of geology was long-term. No one felt that their intelligence was indulged too much in elementary work. They all felt impoverished without it.

The event began on 18th February 2009. It finished ten years later. The study of the earth’s surface went on for a long time. No one felt that they were doing easy work. They felt as if they’d become poor without it.

But as always, there are exceptions. If your audience is a Literary Society you’re perfectly free to use long words and sentences. You’re free to use the long word examples. You’re even encouraged to use them. That way your audience won’t feel insulted. 😉 And if a normal person stumbles upon your site and their head spins… well let it. They aren’t of the audience anyway.

For most, though: short words and sentences are best. Be aware of clarity — use it consciously — and you will be amazed at the results.

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Further Reading:

  1. How to Master Clarity in Writing
  2. 7 tips on how to write content that will attract the audience
  3. Be Aware of the Reading Level of Your Audience
  4. Writing Powerful True Short Stories
  5. POV: What it is and how it matters

Filed Under: Creative Writing Tips

Idrees Patel

Idrees Patel is a Bachelor of Management Studies graduate, and is located in India. His goal for Writers’ Treasure to make it a resource which provides in-depth and effective writing advice for writers.

Reader Interactions

Comments

  1. mzj says

    September 13, 2016 at 1:33 AM

    Not having light gray trxt goes a long way towards clarity. Blsck text dang it not everyone sees perfectly.

    Reply

Trackbacks

  1. Concise Writing: The Need to Say More with Less | Writers' Treasure says:
    June 2, 2010 at 11:22 PM

    […] The first ingredient of concise writing is clarity. If clarity isn’t in your writing, then, suffice to say, you’re doomed. Check out my article on clarity, Why Clarity Matters (In a Way You Don’t Know About). […]

    Reply
  2. Improve Your Writing by Using Figures of Speech says:
    September 26, 2010 at 9:22 PM

    […] that is not too much interrupting, your writing’s clarity just gets better. (And as you all know, clarity is very important). Readers like to read metaphors and imagine the situation visually in their […]

    Reply
  3. Be Aware of the Reading Level of Your Audience says:
    February 22, 2011 at 10:46 PM

    […] all related with clarity. If your writing can’t be understood, it won’t be read further. It won’t be appreciated and […]

    Reply
  4. How to Master Clarity in Writing says:
    September 24, 2011 at 2:48 PM

    […] even I might have added my piece to it two years […]

    Reply

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